Does Nike Sponsor Tiger Woods Again
Tiger Woods' shoe controversy, explained: Why golf star isn't wearing Nike at 2022 Masters
Golf fans take been elated seeing Tiger Woods practicing at the Augusta National Golf Social club alee of the 2022 Masters Tournament. That bliss was taken up a notch when he announced in a press briefing Tuesday is aiming to play in the tournament.
But one matter that has truly surprised golf fans has been what Wood has been wearing on his anxiety. The global sports icon who is sponsored by Nike, and who has a building named after him on the brand's campus, was seen wearing a pair of blackness FootJoy Premier Series-Packard golf game shoes, co-ordinate to CNBC.
For most people, the style of shoes worn would not exist all that singled-out. Woods is non about people, and the shocking shoe choice rattled the golf world.
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Why has it been such a large deal? The Sporting News takes a look.
Tiger Woods shoe controversy, explained
Wood became a professional golfer on the PGA Tour in 1996. Since so, his shoes take always independent the familiar Nike swoosh. Wood originally signed with Nike back in 1996, which kicked off their 26-yr partnership.
His practice round at Augusta National was the start time on a golf course Woods has been seen with a unlike brand of shoes other Nike.
The different shoes led to speculation as to the status of Woods' future with Nike. Could his deal with the massive brand exist in jeopardy? Not likely. During a press briefing, Woods said that his mobility is express and that with "rods and plates and screws" in his leg, he needed a different type of shoe to help him remain more stable, according to Fox Business. Wood has continued to wear Nike apparel during practice.
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"Nike's been fantastic over the year for providing me with equipment and piece of work," Woods said. "We've been working on trying to find something to allow me to exercise this and swing again. Nosotros're still going to continue doing information technology and hopefully we'll accept something soon."
Nike issued a argument to Fox Business, saying that the company is "delighted to see Tiger dorsum on the course."
"He is an incredible athlete, and it is astounding to see him returning to the game at this level. His story continues to transcend sport and inspire the states all. Every bit he continues his return, we will piece of work with him to meet his new needs," Nike said.
MORE: Tiger Woods car accident timeline
Woods was involved in a single-car crash back in February 2021 that left him with multiple leg injuries, and where the Los Angeles County Sheriff described Woods as "lucky to be alive." In a argument on Twitter, information technology was revealed Woods had multiple fractures in his right leg and that the fibula and tibula needed to exist stabilized with a rod. Information technology also said he had screws and pins placed in his foot and ankle.
pic.twitter.com/vZitnFV0YA
— Tiger Woods (@TigerWoods) Feb 24, 2021
In a November press conference, Woods explained that amputation of his right leg was "on the tabular array." He besides said that even while sitting at the table, he felt hurting in his back and leg.
Tiger Woods-Nike contract details
The first deal Forest signed with Nike came equally a minor v-year, $40 million deal, co-ordinate to ESPN. Once that deal expired, Woods followed it up with a five-twelvemonth, $100 one thousand thousand deal with Nike, per the study, which started in 2001.
Subsequently the second bargain, Nike and Woods agreed to an eight-yr bargain that was worth between $twenty and $40 one thousand thousand per year, Forbes reported. He followed that upwardly with a $200 1000000 contract in 2013, according to Business Insider.
Wood has certainly received plenty of coin from Nike by endorsing their products over the by 26 years. However, the bargain has been symbiotic. Apex Marketing plant that the value of Woods' win in the 2019 Masters Tournament was worth more than $22 one thousand thousand in exposure for Nike, co-ordinate to CNBC.
Wood will certainly be in the spotlight at Augusta in 2022 for as long as he is able to brand the cuts. As long equally viewers are more focused on his shirt than his shoes, Nike should once again have a profitable Masters.
Source: https://www.sportingnews.com/us/golf/news/tiger-woods-shoe-controversy-explained-nike-masters/srnrfuwopvhaqir8yr4wkcjz
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